How to use the outlier finder
- Enter a topic or a search phrase, as a buyer would type it on YouTube: “hubspot vs salesforce”, “how to write a sales follow-up email”.
- Read the ranking. Videos are sorted by views per subscriber. Highlighted rows are outliers: at least 3× more views than subscribers.
- Open the top outliers and look for the pattern: the angle, the title, the format, the thumbnail.
What outliers tell you
A channel with 2,000 subscribers and a video at 80,000 views did not get there through its audience. Search and recommendations pushed it because it answered something people wanted. That is the most useful signal you can get before filming, because it is about the subject, not about the size of the channel.
Outliers are also the videos AI engines tend to find: they rank in YouTube search for the question, so they show up when an assistant looks for a video to recommend.
Reading the results well
- Several outliers on the same topic: demand is strong and not owned by big channels. Good subject.
- Only big channels with low ratios: the topic is competitive. Look for a narrower question inside it.
- Old outliers (2+ years): the question is still asked and the answers are dated. An up-to-date video can take the spot.
- Check the title wording with the keyword tool before writing yours.
Outliers for every buyer question
RankTube runs this research for each question your buyers ask AI, adds what ChatGPT and Google cite, and turns the best subjects into ready-to-film briefs.
For the full method, read our guide to YouTube competitor analysis.